The brand, which must reflect high-quality design, authenticity and quality, also made no compromises in the design requirements of the website. Several new units of measurement were introduced during the project, such as half-pixel and screen centimeter. The use of raw, full-screen images has made it possible for visitors to the online store to get a real idea of the offered product.
Less is more
How to find a compromise between laconic design, wide functionality and ease of use. Similar to clothing collections, new versions of the website allowed to move towards ever new visual and technological solutions.